What is a Whole of Market mortgage broker?


At Greenacre Financial Services we are a whole of market mortgage broker with access to over 100 lenders throughout the UK. But note this is not the case for everyone offering mortgage advice. A ‘Whole of Market’ broker does not necessarily need to be able to look at a broad range of mortgages from many UK Lenders. They only need to have a panel of lenders who represent each sector of the mortgage market.  


Therefore, unlike us here at Greenacre, a broker can still be defined as a ‘Whole of Market’ broker even when they only sell products from a very limited panel of lenders. You should always ask your mortgage advisor for a list of their lender panel. This will establish if you are receiving completely independent advice. Or if they are working for a specific lender where only their products are offered.


Getting the right mortgage for you 


A true Whole of Market mortgage broker will offer a wide range of products, fully representative of the entire market, as opposed to mortgage advisers that are tied to a specific lender or a limited list of lenders. Greenacre guarantees a Whole of Market reach of over 100 different lenders that will undoubtedly give you an advantage in securing the right mortgage at the best price possible. 


Our expert knowledge and flexibility will ensure that we can find the best deal for first time buyers, those moving home and those looking to remortgage. We also specialise in buy-to-let and specialist mortgages too. We will work in your best interest to find the right mortgage with rates that suit your budget and use our thorough knowledge of the housing market to highlight the best lenders and mortgage deals out there.


Read our Top Tips To Get The Best Deal On Your Mortgage for great ways to get locked in at a great rate.


Should I get a mortgage directly from a lender?


If you are absolutely confident you have done as much research as possible, that you know the whole market, and feel you have found the best deal at the right time, then you can consider getting your mortgage directly from a lender. But if you are lacking in the experience required to make a well-informed decision, we strongly recommend seeking advice from a mortgage broker.


Keep in mind that the advice you get from lenders when buying a home, like a bank or building society, will only refer to their own products rather than an unbiased view of the whole market. Plus going direct means you will not have access to any great broker-only deals. Therefore, we recommend talking to a broker first, even if you decide to go direct later on.


Read our blog on The Three Biggest Factors That Determine Mortgage Affordability before you embark on your search.


Unlike many of our corporate competitors and other mortgage brokers we guarantee that we are a completely independent Whole of Market mortgage broker, abiding to a duty of care, offering a choice of around 100 lenders and up to 25,000 different mortgage schemes.


For more information about any of our services, or to discuss what is a whole of market mortgage broker further, please do not hesitate to get in touch by calling us on 0203 3939 222.

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Hannah D
Hannah D
07:42 09 Sep 19
I would fully recommend Greg and Greenacre Financial Services. As a first time buyer I was daunted by the process of... finding the right mortgage for me however Greg made the process really simple, clear and quick. He was always available to answer any questions and happy to explain everything. I wouldn’t hesitate in recommending Greenacre FS to my friends and family.read more
Jessica Cohen
Jessica Cohen
19:33 26 Aug 19
We first met with Greg in May for advice as we had adverse credit and irregular pay and didn't think a mortgage was in... our reach. Less than two weeks later Greg had fully arranged a great deal for us on our first mortgage. He was available whenever we needed him, 7 days a week and in the evenings. We cannot thank Greg enough for helping us buy our first home!read more
Seren Fletcher
Seren Fletcher
08:56 24 Aug 19
Would highly recommend Greg and Greenacre Financial Services. Was extremely professional and helpful. Our mortgage... wasn’t straight forward due to my husband being self employed but Greg was very knowledgable and managed to find us a really good mortgage. Looking forward to working with him again in the futureread more
13:24 23 Aug 19
Graham at Greenacre was excellent in helping me get a mortgage for my house purchase. He was always available when... needed, provided an efficient service and was very knowledgeable. Highly recommended!read more
Ian Hatter
Ian Hatter
11:07 16 Aug 19
What can I say, Greg has been absolutely amazing in sorting out a mortgage for me I never thought was possible. It has... meant I have been able to buy a house, a few months ago, I would never have dreamed of being able to buy after talking to high street lenders. He worked exceptionally hard and always kept me updated with every step of the process. Buying a house is extremely stressful, but Greg took all that stress away from me. I cannot recommend Greg enough to anyone looking to buy a property. Thank you so much for your help Greg, it's greatly appreciated.read more
Sean Kelly
Sean Kelly
15:27 30 Jul 19
10/10 EXCEPTIONAL service and result. Highly recommend. Greg and the Greenacre Financial Services team were fast,... knowledgeable, and honest. All the qualities you want and need. Very pleased I was recommended to Greenacre. Customer for life!read more
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